Wednesday, December 06, 2006



New kind of customer loyalty: mobile advertising






This text is about the new kind of advertising for companies, especially advertising on handphone. Every companies can send news or promotion directly by sms on the guest handphone.


In fact, it's important to be sure that every single of your customer is aware about your last news, last promotion or to confirm a reservation.


For this, hotels need to complete an important data base in order to send news and to reach as many guests as possible.


Some companies do it already in France, like Darty or la Fnac to inform you about your command or thing like that.


One more good advertising system but to be the first will be better because if every companies use it later, guests will be fed up to receive too many sms of different societies.

1 comment:

eac said...

Good comment about people getting fed up. Are any hotel companies using mobile marketing? If not, why not?