Online Class Exercise
First part of the final exam
With Hugues Miranda
First part of the final exam
With Hugues Miranda
Kube Hotel
First of all, we have chosen to take the Kube hotel as example. Just briefly, the Kube hotel is located in the heart of the XVIII district, a few steps away from Montmartre; it is tucked away in a quiet street, sheltered from the city crowds. With its historic facade hides an innovative and high tech universe, the Kuke contains 41 rooms and suites, the Ice Kube (the city's first ice bar), one lounge bar, 2 state of art screening rooms as well as a gym. Harmonious and loft like spaces spread around an open air courtyard reflect its contemporary surroundings and trendy atmosphere. The large bedrooms are designed for the modern traveller. Each is equipped with digital door openings, multifunction computer, DVD, CD, TV screen... The beds are lit from beneath, creating the illusion of levitation, which definitely adds to the overall sense of spaciousness, clarity and calm. The Kube is Future-Retro made real.
* Target: Trendy & Hip people / Youngs / Bobo / Artists / Beautiful People / Models
* Image: New concept with an amazing Ice Bar / Design / Unique / Exclusive service
* Distribution: Possibility to book a room directly via the website of the property
* Website: Sophisticated / Very original / Dynamic / Atypical
* Target: Fashion people / Beautiful people / High Social Status
* Reach: Main cities in the world (Asia Pacific, America, Europe, Africa) + Niche markets
* Image: Trendy website / Boutique hotels / 4 to 5 stars Properties / International
* Distribution: You have the possibility to book online via GDS / Interactive Map
To conclude, http://www.avantgardehotels.com/ is an interesant Reseller which propose some properties around the world with a top level in terms of service. In addition, you can receive the regular newsletter of the site, you have a direct access to the main websites of the different properties, you have 5 languages, Online PDF brochures, and also the way to recommend this site :”Tell a friend about our website”. Regarding affiliation, this site is link to Epoque Hotels.
* Target: Leisure / Single – Couple – Family / Economic tourism
* Reach: Main cities in the world (America, Europe, Asia, Africa, Australia)
* Image: From the 2* to 4* hotels – Traditional / Discount Hotel Reservations Worldwide
* Distribution: Possibility to book a flight / Rent a car / Reserve a hotel or travel
To conclude, http://www.hoteladvisor.com/ is a discount website with a lot of travels and possibilities from around the world with attractive & competitive rates. It is interesting to mention the fact that you have a direct access to the main websites of different hotels.
* Target: Young travellers / Leisure / Single – Couple – Family
* Reach: Main cities in the world (translation in 10 different languages)
* Image: Specialised in discount / Efficiency / Rapidity / Serious
* Distribution: Possibility to make online reservations via GDS
To conclude, we can mention the fact that http://www.flashbooking.com/ is a “DISCOUNT” site with the best available rate on the market. Moreover, you can download your free pocket travel guides for top cities breaks and you have the possibility to see all the Travel Guides to the main countries and cities. Just to let you know, flashbooking provides a website for the property without and there is no costs at the beginning. As an hotelier, you choose everything regarding your hotel (periods, package, ect). It is an international website with 10 different languages.
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As a conclusion, we have decided to select http://www.avantgardehotels.com/. Indeed, it is from our point of view the best reseller compared to the resellers evocated below. Regarding the target and the image, the Kube hotel has the same than http://www.avantgardehotels.com/ : Original websites, trendy design, atypical places and conceptual.
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