The importance of the website...
I think this article is really relevant because hotelier has to understand the new way of booking. In fact we are using more and more internet for booking and even if we use a travel agent like Opodo or expedia, we always take time to go directly on the hotel website in order to watch some picture, menu or activities...
So it's definitliy not so easy to create THE good website which will have a real impact on the future guest. The website actually need to reflect the hotel and the company name. It needs to make us dream and to create an imagination around this name.
Except for some big companies like Intercontinental or Accor who have some good webmaster, small independant hotels need to think about that in order to survey in this huge sector with many competitors.
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